Case Studies
Pharmaceuticals and Dermatology · India
Galderma India · Commercial Excellence
AI for sales force effectiveness, sales KPI dashboards and commercial operations at Galderma India.
Two-day AI programme for Galderma India's Commercial Excellence team, covering sales KPI dashboards, sales force effectiveness (SFE) modelling, big-data analysis, deep research and automation of commercial operations.
5
AI-built commercial tools, including sales KPI and SFE dashboards
5
commercial roles with personalised AI assistants
2 days
hands-on programme for the Commercial Excellence team
1/2AI training · Galderma India
Finance and Commercial Excellence
Challenge
The starting point.
Galderma India's Commercial Excellence team, including the head of the function and the BI, SFE, commercial operations and training managers, needed faster sales analytics and less manual reporting. One example from the pre-programme survey was territory and SKU-level quota setting: the team wanted a model driven by market growth, internal growth, rep tenure, productivity and market share that could simulate scenarios, flag outliers and explain each target in plain language.
Approach
How the engagement was structured.
- Personalised AI assistants for each role: Head of Commercial Excellence, BI Manager, SFE Manager, Commercial Operations and Training.
- Day 1: AI for web and deep research, HTML tools built with AI (a general dashboard, a sales KPI dashboard, an SFE model, big-data analysis and a learning assessment), NotebookLM on Galderma's FY 2025 results and annual report, Gamma and Napkin for briefing documents, and a prompting agent.
- Day 2: Copilot agents, Excel VBA automation (file indexing, data handling, event-based alerts, file sorting and PO-to-invoice reconciliation), Power Query, Copilot in Excel and Outlook mail automation.
- Closed with AI risk and regulation, including the DPDP Act, EU AI Act and ISO/IEC 42001, as post-read material.
Outcome
What changed.
- The team built working prototypes of sales KPI dashboards, an SFE model and a learning assessment during the labs.
- Commercial operations gained automation for recurring data handling, alerts and reconciliations.
- The team had a clear path to AI-assisted quota setting and territory analysis grounded in its own KPIs.
Programmes delivered in this engagement
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